Study: 25% of British men travel with their teddy bears
By Jules Siegel
(TravÂelodge PR) A surÂvey conÂducted with 6,000 Britons by =
TravÂ
elodge revealed 35% of adults admitÂted they sleep with their teddy
because they found cudÂdling their bear comÂfortÂing. Also t=
he calmÂ
ing feelÂing of a bear hug also helps them to de-ââstr=
ess after a hard
day â which aids sleep.
Research findÂings also revealed 25% of male responÂdents reporte=
d
they take their teddy bear away with them when going away on busiÂ
ness. As it reminds them of home and a bear cudÂdle helps them to nod
off as they miss a bedÂtime cudÂdle from their partner.
The surÂvey was conÂducted to invesÂtiÂgate the nation=
âs fasÂciÂnaÂ
tion with sleepÂing with a teddy bear. As in the last 12 months, the
hotel chain has had to reunite over 75,000 forÂgotÂten cudÂd=
ly bears
that have been left in its 452 hotels with their owners.
CorÂrine Sweet, PsyÂcholÂoÂgist, said: âcudÂ=
dling a teddy bear is an
imporÂtant part of our national psyÂche as it evokes a sense of p=
eace,
secuÂrity and comÂfort. Itâs human nature to crave these =
feelÂings
from childÂhood to adult life, which is why 35% of British adults
sleep with their teddy bear. Itâs not surÂprisÂing, then,=
that takÂing
a cudÂdly bear on a busiÂness trip is so popÂuÂlar, eve=
n among men
(25%). As a bedÂtime bear evokes the secure feelÂings of home and
warmth which can aid sleep â just like in childhood.
FurÂther findÂings from the research revealed that over half of
British adults (51%) still have a teddy bear from their childÂhood and
Britons averÂage teddy bear is 27 years old.
One in ten sinÂgle men surÂveyed admitÂted they hide their t=
eddy bear
when their girlÂfriend stays over. FourÂteen per cent of marÂ=
ried men
reported they hide their teddy bear in the wardrobe or under bed when
any famÂily and friends come to visit.
InterÂestÂingly more men at 15% comÂpared to 10% of women re=
ported
they treat their teddy as their best friend and will share their intiÂ
mate secrets with their bear.
Also over a quarÂter (26%) of male responÂdents stated it is quit=
e
acceptÂable to have a bear regardÂless of your age.
âDawn James, ArcÂtophile and ediÂtor of Teddy Bear Times =
said: âTeddy
Bears repÂreÂsent hapÂpiÂness and secuÂrity in chi=
ldÂhood. They are
the best friend that always lisÂtens and never critÂiÂcises.=
This is
why so many adults hang on to their childÂhood bears, because they see
them as a lifeÂlong friend.â
âThe popÂuÂlarÂity of teddy bears is going from stre=
ngth to strength.
There are colÂlecÂtors across the UK who have thouÂsands of =
bears in
their houses.â
The research also looked into which bear has the âZzz âfac=
Âtor and is
the nationâs favourite bedÂtime bear. TopÂping the â=
Zzzâ facÂtor bear
poll was the traÂdiÂtional teddy bear â which has also ap=
peared in
cult TV proÂgrammes such as: Playschool (Big LitÂtle Ted), Andy P=
andy
(Teddy) and Brideshead Revisted (Aloysius.)
Listed below is the nations all time top ten favourite cudÂdly bears:
- The clasÂsic teddy bear
- WinÂnie the Pooh
- PaddingÂton Bear
- Tatty Bear
- Sooty
- Care Bears
- Yogi Bear
- Fozzie Bear
- Rupert the Bear
- Super Ted Baloo
Dawn James, ArcÂtophile and ediÂtor of Teddy Bear Times said: â=
Im not
surÂprised that the traÂdiÂtional teddy is the nationâ=
s favourite
bear. Itâs a design that has lasted for well over a hunÂdred y=
ears and
most peoÂple have had a traÂdiÂtional teddy bear as part of =
their toy
colÂlecÂtion whilst growÂing up. The movie indusÂtry ha=
s recogÂnised
the imporÂtance of teddy bears and has included a new charÂacÂ=
ter in
Toy Story III a beauÂtiÂful big pink teddy bear called Lotso.â=
ShakÂila Ahmed, TravÂelodge SpokesÂwoman said: âWe a=
re defÂiÂnitely a
nation obsessed with teddy bears. We have never had as many as 75,000
cudÂdly bears left behind in TravÂelodge hotels before. Our hotel
staff have worked extremely hard in reunitÂing the bears with their
ownÂers. InterÂestÂingly the ownÂers have not just been=
chilÂdren, we
have had a large numÂber of franÂtic busiÂnessÂmen and =
women call us
regardÂing their forÂgotÂten teddy bear.â
Other key findÂings from the research were:
- Over a quarÂter of adults 26% use a teddy bear hot water botÂtl=
e so
that they can have a warm bear hug to help them nod off.
- FourÂteen per cent of parÂents surÂveyed said they had pas=
sed down
their favourite teddy bear to their chilÂdren as a keepsake.
- Eight out of ten parÂents reported the first toy they brought their
child was a teddy bear
- 62% of parÂents said it is imporÂtant for a child to grow up ow=
nÂing
and lovÂing a teddy bear as it helps them to develop a more carÂi=
ng
nature.
âEndâ
For furÂther inforÂmaÂtion please contact:
ShakÂila Ahmed
TravÂelodge
Notes to editorâ
The research was conÂducted in July 2010 with 6,000 adults
via Travelodge â Press releases.
http://moronia.us/front/2010/08/study-25-of-british-men-travel-with-their-t=
eddy-bears/